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PostPosted: Wed May 14, 2008 3:19 pm 
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Shinawatra appoints Bell Pottinger
Chris Barry
15/ 5/2008

MANCHESTER City's controversial owner, the former Thai prime minister, Thaksin Shinawatra, has appointed a public relations agency amid the row over his reported plan to sack Sven-Goran Eriksson.

Shinawatra, who is in Thailand, where he is due to meet Eriksson and the City team during their post-season tour, has hired Bell Pottinger North to 'help build and manage his reputation'.

The Bell Pottinger Group was involved in the PR campaign last summer when Shinawatra bought the club for £80m, but its involvement ended in December and the chairman's PR was handled by the in-house press office at Manchester City.

The Macclesfield-based public relations consultancy has now been brought back in, on a short-term contract, to support him with media relations.

Bell Pottinger North director John Butters is leading the campaign, working closely with the chairman's chief advisers.

He said: "When Dr Thaksin bought Manchester City Football Club last summer, he set out his goals for the next three years. It is an ambitious plan, and our role is to ensure that the media and the fans understand the chairman's vision."

Mr Butters said the move followed 'increased media interest' in the City chairman in the last few weeks.

Speculation that popular Swedish coach Eriksson, who guided City to ninth place in the Barclays Premier League, is going to be replaced after just one season by Shinawatra has met with disbelief and incredulity by the majority of City fans and media pundits. Around 18,000 supporters signed an online petition in support of the former England head coach.

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