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 Post subject: Manchester City and LG
PostPosted: Thu Sep 05, 2013 8:52 am 
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Life is good for Manchester City after they signed a deal with South Korean electronics firm LG.

The two-year deal has seen the installation of 360 LED screens at the Etihad Stadium on the concourses and in the hospitality suites.

City say that a further 320 flat screens will also be installed at the new City Football Academy which is currently being built across the road from the ground and is due to open next summer.

Commenting on the partnership, Chief Commercial & Operating Officer for the Blues, Tom Glick, said: “LG’s reputation for designing innovative consumer products and applying new technologies throughout five decades has reinforced the brand’s status as a global leader within the electronics industry.

“Manchester City is committed to continuous improvement of our facilities for our fans on match days and visitors to the Etihad Stadium for meetings and special events.

“The digital refit of our stadium concourses and hospitality facilities is only the beginning of our exciting partnership with LG. More enhancements for our fans are planned for the coming months, and we look forward to making the Etihad Stadium and City Football Academy a showcase for LG’s world class products.”

LG Electronics UK President Brian Na added: “We are delighted to be an official partner of Manchester City Football Club; during what we are confident will be an exciting and successful season for the club.”

As part of the partnership, LG will be permitted to use City players and the Club crest in advertising, packaging and point-of-sale across LG’s vast sales networks around the globe.

In addition, LG branding will also feature in a range of advertising from the match day programme through to perimeter LED screens

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